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Partner Profiles
 
Name: 
William R. Patterson
Title: 
Author and Consultant
Company: 
The Baron Solution Group
Location: 
Las Vegas, NV
What I do: 
Provide training, coaching, and consulting services
Web Site: 
http://www.baronseries.com







Nature of Business: Provide training, coaching, and consulting services for business leaders, sales professionals, and entrepreneurs. 

About William: National Best-selling Co-author of "The Baron Son" 
I became an entrepreneur because
I wanted to have an impact on the world by providing a needed product or service. I understood early on that it was important to own my own business, or I would spend the rest of my life working for money rather than doing things I was passionate about. When I was eight years old, I asked my father for an allowance. He refused. Instead, he gave me the idea to purchase candy in bulk from a nearby wholesaler and undercut the prices charged by the local corner store to the neighborhood kids. The profit I generated confirmed that I could create value for my peers by delivering the same, and in some cases a superior product, at a lower price. This was my first real taste of business.
 

The most important lesson that I've learned is the significance of building and maintaining relationships—relationships with clients, colleagues, and people in general. When it comes to clients, you always have to keep in mind that what you're building and selling are not products and services, but trust and long-term relationships. And you must never lose or violate that trust. When it comes to colleagues, relationships are important because you can only be as successful as the people and information you have access to. With regard to people in general, it is important to build relationships because you never know when you will be in a position to help someone or in need of a favor of your own. Building relationships goes beyond networking. It is about understanding and fulfilling the needs of others.


I want to encourage you to find your definite purpose. Many of the most successful people throughout history, from Andrew Carnegie and John D. Rockefeller to the modern day Barons, credit definite purpose as the most important factor for achieving success. Answering the following questions usually helps: What is the one thing or the several things that I have a particular talent for or would do even if I never received a dime as payment? What kind of impact would I like to have on the world? What legacy would I like to leave for future generations? Next, take the answers to those questions and make your goals ten times bigger. Then do your homework, pull together a plan for actualizing your goals, find mentors and a group of competent individuals to help, and continuously check your progress against those goals.