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Partner Profiles
 
Name: 
Russel Shuler
Title: 
Chief Executive Officer
Company: 
YES Inc.
Location: 
New York, NY
What I do: 
Provide supplementary academic assistance to help student-athletes
Web Site: 
http://www.YESInc.org







Nature of Business:  YES Inc. provides supplementary academic assistance to help student-athletes meet New York State graduation and Regents requirements as well as meet the National Collegiate Athletic Association's (NCAA") freshman eligibility requirements.  Full company name: Youth Education Through Sports, Inc. ("YES Inc.")
I became an entrepreneur because
I wanted to create a social enterprise that would focus on impacting the lives of student-athletes throughout the United States in pursuit of college and careers.  It was very important for me to create a model that would make business sense and attract the interest of educational institutions, the sports industry and individuals as key investors in the future generations of student-athletes.  
 

The most important lesson that I've learned is that one must be totally dedicated to his/her mission, willing to acquire the essential skills to do the job well, and put in the work required to become successful.


I want to encourage you to pursue your dreams of becoming an entrepreneur, knowing that you will face many difficult and rewarding challenges ahead.