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Partner Profiles
 
Name: 
Martha Retallick
Title: 
Owner
Company: 
Western Sky Communications
Location: 
Tucson, AZ
What I do: 
Design Web sites that work on various platforms
Web Site: 
http://WesternSkyCommunications.com







Nature of Business: I specialize in creating websites for science, technology, engineering, and math (STEM) programs. Since I want my STEM clients' websites to meet the highest criteria, I use Web Standards as a guide. Some website work incorporates my photography.
To me, entrepreneurship means taking charge of your work life. You'll be able to avoid the major pitfalls of the job world -- layoffs, unemployment, underemployment, and office politics. And, thanks to the flexibility that’s built into entrepreneurship, you'll be much freer to develop yourself as a person and as a citizen of your community.

For example, I like to work on various community service projects. In recent years, I've volunteered as a construction worker and photographer for Habitat for Humanity Tucson. I’ve also been a post-Katrina reconstruction volunteer in Mississippi. Neither of these activities would be possible if I was tied to a job where I’d have to ask for time off.

 

The most important lesson that I've learned is that it's not enough to be IN business. You must also be a student OF business.

So, in addition to your business career, commit yourself to a career of lifelong learning. Read books, newspapers, magazines, websites, blogs. Take classes, seminars, and workshops. Listen to the news. Pay attention to what the media are telling you -- and what they are not. And get to know people who've been in business for many years. They will be some of the best teachers you'll ever have.


I want to encourage you to learn and do as many different things as possible. Life lasts a long time. You can never be too sure about what you need to know out there.

Case in point: I make my living as a designer. A while back, I was designing a postcard, and wanted to add an accent to the lettering in the card. But nothing I tried had the right look. So, I decided to apply a bit of knowledge that I'd gained in a college calculus class. Voila, the accent came out perfectly.

This graphic designer is very glad that she has the problem-solving tools of calculus at her disposal. And she's even more grateful for the four years of high school math that enabled her to succeed in college calculus.